Search Engine Optimization: Basic Introduction

BASIC INTRODUCTION TO SEO

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
SEO Basic Introduction
Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines. A SEO is web marketing technique uses to list a website or a web page in search results for getting visits, business inquiries, service inquiries, product sales etc. When google tried to improve their search results in both quality and quantity wise, there were many difficulties for crawl, cache and indexing of web pages and provide maximum informative results to their search engine users. They found a good percentage of websites were constructed in a manner which create several difficulties to their web crawlers. 

Google decided to share some info about some basic requirements which the webmasters need to perform in their website to make their website and pages easily crawl and identified by Googlebots. Search engineers of google shared many documents, blog posts, videos, their ideas through help forums etc. for modify web page for web crawler to easily retrieving of data, identity from HTML mark-up pages. When 100% of requirements needed for search engine listing were kept secret, Google were not able to crawl a big percentage of website & its pages. But when the revealed few tips for optimizing website in order to get identified using their web crawlers. A big group of webmasters start misusing it. When Google used niche-specific search engine technology, the initial spamming tendency was keyword stuffing.

METHODS:

 
The different methods for search engine optimization are:
  •  Create unique, accurate page titles.
  • Accurately describe the page's content.
  • Create unique title tags for each page, Use brief, but descriptive titles.
  • Make use of the "description" meta tag.  
A page's description meta tag gives Google and other search engines a summary of what the page is about. Description meta tags are important because Google might use them as snippets for your pages. 
  • Accurately summarize the page's content. 
  • Use unique descriptions for each page.
  •  Improve the structure of your URLs.
  • Make your site easier to navigate.
  • Offer quality content and services.
  • Optimize your use of images.
  • Use heading tags appropriately.
  •  Make effective use of robots.txt.
  • Be aware of rel="no follow" for links.
  • Notify Google of mobile sites.
  • Guide mobile users accurately.
  •  Promote your website in the right ways.
  • Make use of free webmaster tools.

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